Dublin City Council Retail Study
Following a successful tender bid, the Bannon Consultancy team were commission by Dublin City Council to carry out a retail study examining and providing recommendations on retail in Dublin’s City Centre. The study, the ‘Role & Function of Retail in the City Centre’ was published in early 2021 as part of the pre-draft consultation process for the Development Plan 2022 – 2028.
The study was carried out amid the COVID-19 Pandemic which highlighted the need to reapproach how retailing in the City Centre should be curated and supported, aligning the offer to focus on the relationship between four key factors; current supply, customer pools, market trends and city experience and how the relationship between these factors can promote and influence a sustainable and vibrant retail trading environment. In addition to the Pandemic, the approach was also considered against a backdrop of increased digitalisation of retail channels and shopping activities, environmentally and socially conscious consumerism and surrounding competition. Ultimately, the focus on enhanced consumer experience, utilising and incorporating complimentary offers alongside traditional retail elements such as food & beverage, cultural and leisure offers aim to position the City Centre as an attractive destination for a broad range of users.
The Bannon report contained 13 recommendations aimed at supporting Dublin City Centre as a premier retail destination and a place for people to visit, shop, dwell and enjoy. The Bannon Consultancy team participated in multiple presentations and informative sessions with Dublin City Council and recommendations from the report were incorporated in the Draft City Development Plan 2022 – 2028.