The study was carried out amid the COVID-19 Pandemic which highlighted the need to reapproach how retailing in the City Centre should be curated and supported, aligning the offer to focus on the relationship between four key factors; current supply, customer pools, market trends and city experience and how the relationship between these factors can promote and influence a sustainable and vibrant retail trading environment. In addition to the Pandemic, the approach was also considered against a backdrop of increased digitalisation of retail channels and shopping activities, environmentally and socially conscious consumerism and surrounding competition. Ultimately, the focus on enhanced consumer experience, utilising and incorporating complimentary offers alongside traditional retail elements such as food & beverage, cultural and leisure offers aim to position the City Centre as an attractive destination for a broad range of users.