The client sought to establish a new strategic direction for the Blackpool Shopping District. The consultancy team engaged with the client to understand their objectives for the asset and expectations for the report. The scheme comprises two distinct elements, a Retail Park and a Shopping Centre. The task involved developing a leasing strategy tailored to the client’s goals of enhancing the asset’s value, identifying and targeting potential occupiers, and achieving full occupancy. This strategy incorporated market analysis, occupier profiling, and catchment analysis, aligning with the client’s vision to integrate the separate retail centres into a single cohesive destination, ultimately maximizing the asset’s potential.