The Retail Park Liffey Valley Retail Study
Bannon is both the Property Manager and Asset Manager, as well as Leasing Agent for The Retail Park Liffey Valley (RPLV) on behalf of its institutional owner. Bannon has managed the scheme since 2006, guiding it through the GFC and the COVID crisis.
Bannon’s role has required a multi-faceted, proactive approach to value enhancement. The team established a regime of informative asset monitoring and reporting, providing regular updates to the client. At the time of instruction, Bannon’s primary role was to protect asset value through income and lease management. More recently, Bannon’s consultancy team refocused the strategy, capitalising on RPLV’s strategic position and large catchment area. This involved a scheme wide rebrand and letting strategy. Targeted consumer and occupier marketing initiatives were implemented, aiming to increase the catchment penetration of the park while adding value through the letting of vacant space.
The scheme has flourished under Bannon’s involvement and our role has and will continue to evolve with the everchanging Irish retail market. The Bannon letting team has secured high-profile international occupiers, with the scheme nearing full occupancy. Rental values within the Park have increased by 85% in the last 5 years.