Having successfully completed the design development stage and planning permission was secured. The Bannon office team together with our joint agent were tasked with securing a building in excess of 120,000 sq.ft. on a 5 year lease to house ESB employees during the development phase of the project. In tandem Bannon were working with ESB’s steering group and our marketing partner to develop a brand for the scheme for launch. Fitzwilliam 28 was a truly unique proposition, located in the heart of Georgian Dublin and so our marketing collateral focussed on the historic significance of the location but also implemented a contemporary feel to match the high specification and sustainability credentials of the building. Fitzwilliam 28 was successfully launched to the market via an extensive marketing campaign.