Bannon were appointed design consultants and joint letting agents by Irish Life for the redevelopment of a prime commercial site on the corner of Earlsfort Terrace and Adelaide Road. The development would involve the demolition of existing buildings on site and the construction of a prominent Grade A office building. Given the super prime location and having regard to competition in the market place, our task was to differentiate the proposed scheme through a marketing campaign, focusing on the unique design, enhanced specification and environmental and sustainability credentials. The aim was ultimately to secure a pre-let to a ‘blue chip’ occupier and thus maximise the value of the asset for our client prior to construction.